ABOUT
about us
Virch Merch is a seamless platform designed for touring artists to enhance fans' live event merch experience and accessibility. Our turnkey solution integrates with existing merch partnerships to offer authenticated pre-show access, direct-to-fan exclusives, and fast merch fulfillment. Fans get the convenience they love from services like Instacart and Uber Eats, while stakeholders benefit from increased revenue through modern logistics and technology.

OUR TEAM

MEL DAVID
THEY/THEM
CEO/COFOUNDER
Mel David has a combined 9+ years in the music industry and shipping/logistics. Mel has managed teams from 100+ employees and multiple employment levels. Mel leads with a problem-solving mindset, generating solutions with proficiency and empathy first.
EMILY HARRIS
SHE/THEY
CTO/COFOUNDER
Emily has 16 years of technical experience in web based solutions and logistics across a variety of industries. She is excited to use this knowledge to create a better experience for both artists and their fans!
ANDY ANDERSON
HE/HIM
BUSINESS DEVELOPMENT LEAD
Andy Anderson has extensive experience in intellectual property (IP) management, working with celebrity talent across Music, Film & TV, and Gaming. As a studio producer, he oversaw marketing, distribution, and licensing for tentpole films, resulting in over $250 million in box office and commercial endorsements.
KATIE GOEBNER
SHE/HER
MARKETING COORDINATOR
Katie Goebner has built a career at the crossroads of music, marketing, and merchandising, with experience working with music venues, artists, and labels. Her expertise in e-commerce and merchandising, combined with her passion for music, has driven impactful results that enhance brand visibility and the fan experience.
AMY AYUMI SWAIN
SHE/HER
UI/UX DESIGNER
Amy Swain is a UX/UI designer with a passion for crafting visually compelling and user-centric experiences. With a background in various creative spheres and creating immersive experiences in both physical and digital spaces, she brings a creative spark to projects. Amy is thrilled to utilize empathy and creative thinking to create seamless experiences for fans and artists alike.
our supporters and partners